The LA Subway Blog: presentations

Thursday, June 25, 2009

ACT Workshop at Caltech

Hi everyone,

This morning, I am leading a workshop with Juan called "Creating your presence on Facebook, Twitter and LinkedIn". The workshop is for the southern California chapter of the Association for Commuter Transportation (ACT), the trade association for TDM and rideshare professionals.

You can check out a PDF of the presentation here: http://jmatute.googlepages.com/ACTWorkshop.pdf

The presentation goes through the basics of the three social networking sites and brings up good examples of how people are using these sites to disseminate information to commuters.

Sirinya

Tuesday, April 21, 2009

Notes & Links from Metro ETC Meeting

On 4/21 Sirinya gave a presentation on using new media to market alternative modes to a group of Employee Transportation Coordinators at Metro

NOTES

¤People want to feel connected, even if it is remotely through online social networking

¤To change travel behavior – and ultimately, that is what ETCs seek to do – you have to figure out how to reach out to your target population

¤If your target population is a cohort that is educated, technologically savvy, then you have to meet them through their social mediums

¤You have to create buzz – give people something to talk about – and online social networking tools can help you do that.

¤Finally: Online social networking, Web 2.0, and other options have the potential to provide useful information when alternative mode commuters want or need it.

LINKS

¤Bruins for Traffic Facebook Group

¤Tinyurl.com/bruinsfortrafficrelief

¤Measure R campaign

¤See our pictures at www.tinyurl.com/btr-pictures

¤Los Angeles Wants Google Transit

¤Tinyurl.com/lawantsgoogletransit

¤Facebook www.facebook.com

¤Twitter www.twitter.com

¤www.twitter.com/bikecar

¤www.twitter.com/caltrain

¤First tweet about Miracle on Hudson: http://twitpic.com/135xa