Notes & Links from Metro ETC Meeting

On 4/21 Sirinya gave a presentation on using new media to market alternative modes to a group of Employee Transportation Coordinators at Metro

NOTES

¤People want to feel connected, even if it is remotely through online social networking

¤To change travel behavior – and ultimately, that is what ETCs seek to do – you have to figure out how to reach out to your target population

¤If your target population is a cohort that is educated, technologically savvy, then you have to meet them through their social mediums

¤You have to create buzz – give people something to talk about – and online social networking tools can help you do that.

¤Finally: Online social networking, Web 2.0, and other options have the potential to provide useful information when alternative mode commuters want or need it.

LINKS

¤Bruins for Traffic Facebook Group

¤Tinyurl.com/bruinsfortrafficrelief

¤Measure R campaign

¤See our pictures at www.tinyurl.com/btr-pictures

¤Los Angeles Wants Google Transit

¤Tinyurl.com/lawantsgoogletransit

¤Facebook www.facebook.com

¤Twitter www.twitter.com

¤www.twitter.com/bikecar

¤www.twitter.com/caltrain

¤First tweet about Miracle on Hudson: http://twitpic.com/135xa

¤Google Products

¤Google Transit www.google.com/transit

¤Google Latitude www.google.com/latitude

¤Google Maps www.maps.google.com

¤San Francisco Webcam Network

¤http://www.apple.com/webapps/travel/thesanfranciscowebcamnetwork.html

¤Online ridematching meets social networking

¤Zimride: http://apps.facebook.com/carpool

¤PickupPal: www.pickuppal.com

¤Carticipate: www.tinyurl.com/carticipate

¤Copy of the presentation